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After the outbreak of the new crown pneumonia epidemic, most new power car brands have started online shopping. According to data from the Beijing East car purchase platform, the order transaction rate has increased significantly in recent years. The epidemic has caused a group of people to release their car early to buy. Insiders believe that the combination of online car ordering and offline car pickup may become a new trend in the future.
“Recommended ES6 or ES8”, “Is the automatic car standard?” “Please demonstrate for mobile_phone wireless charging”, “Is there a Nanjing star blue color scheme?” “What are the differences between the sports and functional versions when they are opened”… At 15:30 on February 7, reporters entered the Douyin live broadcast room of “BeijingSugar babyBeijing Weizhong” and about 260 netizens were “watching” online to try to ” href=”https://philippines-sugar.net/”>Sugar daddy. The atmosphere in the live broadcast was very hot, and the anchor interacted with netizens online, answered questions that the teachers were concerned about one by one, and brought discounts according to the “conditional rules” – users who booked cars during the live broadcast enjoyed the “Austria Big Gift Pack”. The anchor showed during the live broadcast that 3 orders had already generated during the 2-hour live broadcast at the national lunch.
After the outbreak of the new coronavirus in 2020, the market was still experiencing the “money way” of closing the new power car Manila escort‘s “smart” car companies and marketers have found a solution. In addition to Douyin live broadcast, there are also online sales, VR display, door trials, and zero-connection pickup cars… Enterprises can make surprise moves in sales strategies, and behind the passive adjustment of sales strategies, new opportunities in online wholesale form are being reflected.
The COVID-19 has caused the delay in resumption of labor in more than 20 provinces across the country, bringing a grand impact to the personnel-intensive automobile industry, and the passenger flow has declined significantly, especially for new-powered automobiles that have not yet emerged from the “cold winter”, it has taken a toll.
“The door store and manufacturing base plan will continue to resume work on February 10, and the business hours of normal maintenance services in the department will be postponed. The specific adjustment will be made according to local epidemic prevention and control requests.” A relevant person from NIO Motor told reporters that in the medium and short term, the automobile industry will be affected by the epidemic, and the car market will also participate in the cold winter.
The China Automobile Entry Channel Development Branch survey data of automobile manufacturers nationwide showed that due to the impact of the epidemic during the spring holiday, less than 30% of 4S stores had fragmented demand for car purchases; sales in February this year were expected to decline by 50%-80% year-on-year; sales in March still depends on the continued situation of the epidemic, and only 7.4% of visitors believed that the car market would rebound in March.
In response to this situation, while many car companies were helping Hubei, they were “stable” and provided policy support for marketing merchants from broad-based research and subsidies. On the other hand, they “find their future” and moved the sales format online. For example, Nezha Automobile announced it to href=”https://philippines-sugar.net/”>Manila escort provides marketing merchants with online delivery and offline sales, including building digital exhibition halls and online promotion platforms to help and capitalize online customer acquisition talents for marketing; FAW Benz will cooperate with more than 20 online marketing companiesEscort manilaSugarSugarSugarSugarEscort manilaSugarSugarSugarSugarSugarSugarSugarSugar<a href="https://philippines-su daddyThe business officially opened online, encouraging marketing merchants to actively open various live car watching activities, and answer questions and answer questions to customers through video links or live car watching.
About the impact of the epidemic on the annual sales volume, Beijing Weilai Central Committee’s mission staff expressed their views on the annual sales volume. “This period of time has a certain impact, but it is estimated that the impact on the whole year will not be too big. Beijing’s new power vehicle indicator has been lowered, and customers will buy cars sooner or later.”
The reporter noticed that recently, the Beijing Small Vehicle Index Control and Governance Office issued the “Total Number of Small Vehicle Indexes and Settings and Installation Ratio”, which has 54,200 personal indicators for new power vehicles, an increase of 200 from 2019.
There are many “sweet things” for online shopping
As a result, car companies have launched a reform of the form of marketing. It is clear that most new power car brands have started online shopping, and they have sufficient applications.Internet, e-commerce platform, short video and live broadcast platform are combined online and offline to provide consumers with car selection services.
Xiaomao Motor announced that it will broadcast two live broadcasts every week between February 10 and 29, and will also invite users to participate in the “Cloud Car Watch WeChat Group” for trial service during the daily life. Shanghai Rongwei and Changcheng Ola have applied VR smart exhibition halls, and consumers can use mobile_phone to view cars with a panoramic view of 360°.
Nezha Automobile DistributionSugar daddy launches the “blind shopping” event. Users can enjoy “7 days of refund and return without refund”Sugar Baby‘s rights, 2 hours of delivery, 0-risk return, users can enjoy convenient car purchase services and “like buying clothes” return guarantee without leaving the customer.
BAIC New Power has also accelerated the online transformation of marketing, moving sales to “online”, using “non-contact all journeys + delivery doors” and other skills to meet the car purchase needs of special times. BAIC New Dynamics has shown that it has developed a positive sales policy and used old methods to open the market.
“In terms of sales and transportation, Weilai has made some innovative adjustments, such as social platform live broadcasts, short video introduction of car sales points; establishing WeChat groups, conducting transportation, etc..” The relevant person in charge of Weilai Auto told the reporter that Weilai was originally a very tight user community, and online operations wrapped the cats: “Give it to me.” There is a strong advantage of being loyal. When offline channels are not bad, you can use online channels to provide one-to-one services to users. “From the current situation, the advantages of NIO’s marketing system will be relatively better.” The person in charge said.
Beijing Weilai Central Mission staff told reporters that live broadcast is also a way to contact customers, which can add brand stickiness. The content is not only an introduction to the car, but also a gift for friends in daily life.
In addition, e-commerce platforms such as Jingdong, Fun Car, and Maodou New Car have also adjustedSugar baby. “Today, the normal transportation of the Beijing East car platform is moving. Although the traffic during this period is mainly: Song Wei, Chen Jubai┃Supporting role: Xue Hua┃Others: It has declined compared with December 2019, it has increased significantly compared with the same period in previous years. The order transaction rate is significant. The epidemic has caused a group of people to release their car demand in advance. “The relevant responsible person of the Beijing Automobile Entire Vehicle Business Department told the reporter that the car consumption after the session began to change to online viewing. “To this end, the Beijing Automobile Entire Vehicle Sales Platform has strengthened the intensity of online sales and issued more diverse services to help merchants introduce products, and Sugar babyFor example, live video broadcasts, picture and car, online consultation, etc. ”
”The ‘epidemic’ has indeed driven online marketing. “The relevant person in charge of the car told the reporter, “From February 4, we have started online live courses every day, and taught courses such as online marketing and online operation, which have been welcomed by many car dealers. The average number of viewers TC:
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